A widely viewed video for the #shareacoke campaign shows a fresh-faced teenager

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A widely viewed video for the #shareacoke campaign shows a fresh-faced teenager

A widely viewed video for the #shareacoke campaign shows a fresh-faced teenager

A widely viewed video for the #shareacoke campaign shows a fresh-faced teenager in a fluorescent pink bikini floating in a pool and mouthing Jason Derulo’s “Ridin’ Solo.” She’s not a model, a singer, or a Kardashian—she’s a top user (or “muser”) of Musical.ly, the two-year-old app devoted to broadcasting and sharing lip-synced videos. As one of the app’s earliest users, Ariel Martin’s teenage sass and penchant for elaborate hand gestures set the standard for the millions of tweens and teens who have since become regular musers. Within a few months of joining, Martin (@babyariel) had amassed so many followers that she and her parents decided she should continue her high school studies online to facilitate her rigorous posting schedule: at least one Musical.ly video every day, two YouTube videos per week, plus a handful of weekly Facebook, Twitter, and Instagram updates. —Story by Laynie Rose
[Photo: @jennyhueston]

Shared by fastcompany (Fast Company) and selected for Featured.

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