A widely viewed video for the #shareacoke campaign shows a fresh-faced teenager in a fluorescent pink bikini floating in a pool and mouthing Jason Deruloâ€™s “Ridinâ€™ Solo.” Sheâ€™s not a model, a singer, or a Kardashianâ€”sheâ€™s a top user (or “muser”) of Musical.ly, the two-year-old app devoted to broadcasting and sharing lip-synced videos. As one of the appâ€™s earliest users, Ariel Martinâ€™s teenage sass and penchant for elaborate hand gestures set the standard for the millions of tweens and teens who have since become regular musers. Within a few months of joining, Martin (@babyariel) had amassed so many followers that she and her parents decided she should continue her high school studies online to facilitate her rigorous posting schedule: at least one Musical.ly video every day, two YouTube videos per week, plus a handful of weekly Facebook, Twitter, and Instagram updates. â€”Story by Laynie Rose
Shared byÂ fastcompany (Fast Company) and selected for Art.